Live Events Case Studies
Case Study: Tickets.com Roll-out Tickets@Phone Across the US
Where: 21 teams and venues across the US
Details: Tickets.com, a leading business-to-business ticketing solutions provider, continues to roll-out Tickets@Phone functionality across multiple teams and venues in the US
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Case Study: M-tickets to Access Top Pistes in Chile
Where: Top ski resorts across Chile.
Details: Mobiqa's exclusive distributor in Chile; Asicom Mobile Solutions, teamed up with Movistar to launch Chile's first mobile ski pass initiative.
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Case Study: Movistar Arena Embrace Mobile Ticketing
Where:Movistar Arena, Chile.
Details:Movistar Arena, one of the largest multi-purpose arenas in South America, offer mobile tickets to their customers for an array of world class events.
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Case Study: MUTUA Madrilena Masters Series Madrid 2008
When & Where: Telefónica Madrid Arena, Madrid, 11 - 19 October 2008
Details: As an alternative to the traditional collection of tickets at the box office at the Masters Series Madrid this year, fans of international tennis could opt for their tickets to be sent to their mobile phone during the process of purchasing their tickets through the Madrid Masters’ website. This mobile ticketing service was available to all customers regardless of who their mobile operator was or the make and model of their phone.
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Case Study: Manchester United & Portsmouth FC
Where & When: Abuja Football Stadium, Nigeria, July 2008
Details: Mobiqa’s Nigerian partner, Telemagic Communications Limited, ran the world’s first football mobi-ticket™ competition for Manchester United.
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Case Study: Rogers Wireless Box Office
When & Where: Launched March 2008, Canada
Details: Canadian carrier Rogers Wireless launched a new mobile ticket service that allows customer their concert tickets on their mobile phone as well as use their phone as their ticket to enter the gig. This Wireless Box Office service is in partnership with Live Nation and uses MyThum and Mobiqa’s mobile barcoded ticketing solution.
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Case Study: Paypal And Scotland Rugby League World Cup Qualifier
Where & When: Old Anniesland, Glasgow. 4th November 2007
Details: Mobiqa teamed up with PayPal Mobile to provide the world’s first, complete end,to,end mobile payment and mobi,ticket delivery service to Scotland Rugby League fans who were left stranded without tickets due to postal strikes.
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Case Study: Major League Basebal 'Tickets @ Phone' Roll-out
When & Where: Major League Baseball Teams across the U.S. May 2007
Details: Following the highly successful roll-out of mobile ticketing capabilities called ‘Tickets@Phone’ for the Spring Training Season for the Washington Nationals, the PirateFest for the Pittsburgh Pirates and the Postseason for the Oakland Athletics, ‘Tickets@Phone’ has rolled out to seven additional Major League Baseball.
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Case Study: Bacardi B-Live
When & Where: 12 May 2007, Pattaya, Thailand
Details: Bacardi B-LIVE is a 25-country event, delivering one-of-a-kind, cutting edge music parties featuring and eclectic mix of talented artists. Thailand is unique in offering gig-goers an extra special concert experience as it was the first time ever that mobile phone tickets were used for a concert in this country.
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Case Study: Stavanger Oilers Ice Hockey
When & Where: Siddishallen, Norway. 1 March 2007.
Details: Mobiqa’s Norwegian partners, MindUp, worked with Billet24 to provide mobile tickets for the ice hockey match between the Stavanger Oilers and Storhamer at the Oiler’s home ground, Siddishallen.
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Case Study: Molson Canadian Rock Revealed
Where & When: Phoenix Concert Theatre, Toronto Canada. Tuesday 17 October 2006.
Details: Mobiqa teamed up with their Canadian partner MyThum to provide mobi-tickets™ for Molson Canadian Rocks Revealed. This was a highly secretive event where Billy Talent was ultimately ‘revealed’ as they mystery band.
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Case Study: Vodafone TBA Gigs 2006 -2008
Where & When: Monthly during 2006, 2007 and 2008 at venues throughout the UK.
Details: As part of Vodafone UK’s initial three year commitment to live music, it has created two major live music properties; “TBA” and “The Vodafone Live Music Awards.
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Case Study: England Rugby Internationals
Where & When: Twickenham, UK. November 2005 to March 2006
Details: Following the successful partnership between O2 and Mobiqa during the O2 Music Festival 2005, Mobiqa were asked to supply mobi-tickets™ for the exclusive O2 Blue Spaces at Twickenham for the English Rugby Internationals.
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Case Study: Grinspoon Concert
Where: Metro Theatre, Sydney, Australia
Details: Fans going to the Grinspoon Concert in Sydney had a chance to use the first ever, triple redemption mobi-ticket™. Mobile phones became ‘Entertainment Passports’ where mobi-tickets™ were used to gain entry into the concert, were used as coupons at HMV stores and for drinks promotions at the concert venue bar.
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Case Study: Red Bull Railstorm
Where & When: Trafalgar Square, London. 20 November 2005.
Details: A mobi-ticket™ was the only way to gain access to the Red Bull Railstorm Urban Snowboarding Competition. Fans could get their hands on these tickets by registering their mobile phone details in a ballot on the Red Bull Railstorm website.
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Case Study: O2 Wireless Festivals 2005 - 2008
When & Where: O2 Wireless Festivals
Details: In 2005, Mobiqa and O2 held 11 separate events, using mobi-tickets™ for VIP Blue Zones, 11,000 mobi-tickets™ were sent out. This service was provided at the six O2 ‘Parties in the Park’, the four O2 ‘Wireless Festival’ concerts in Hyde Park, London and the O2 ‘Scrum in the Park’ in Regents
Park, London, with each event having a capacity of 30,000 people.
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Case Study: Urban Music Seminar
Where: Royal Festival Hall, London, UK
Details: 15,000 people attend the Urban Music Seminar (UMS) which was a two day event covering all aspects of the urban music industry. The highlight of the event was a Finale Concert featuring well known urban music artists from the UK and the US.
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Case Study: The Big Cheese
Where & When: Caerphilly Castle, Wales, July 2005.
Details: Mobiqa's partner O2 used our Competition Platform technology to host the Big Cheese Competition. The Big Cheese is an annual funfair held near Caerphilly Castle. Participants got the chance to win from an iPod, tickets to the Community Shield Final and a selection of other prizes by using a new texting service.
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